While not exactly “pseudoscience,” she’s famously done things like use (clean) cat litter as a facial mask, which I would argue is the perfect manifestation of YouTube brain: unconventional thinking amped up by shock value.Ī post shared by ℳ YouTube celebrity pipeline typically looks something like this: A creator might start out within a particular niche (gaming, makeup, daily vlogging, sketch comedy), and through their onscreen charisma, develops a following made up of fans who come less for, say, the games, and more to feel as though they’re hanging out with a friend. It’s only the latest in a long history of Phan amplifying pseudoscience: In 2010 she claimed that a “sign from God” saved her from being murdered by a homeless man she’s previously hired employees based on their astrological sign. Take Michelle Phan, the longtime beauty YouTuber who last week claimed that she had “healed a man who had been in a wheelchair for years” through the power of “Divine Love.” This supposedly took place at a retreat in San Diego hosted by influencer Joe Dispenza, who’s best known for falsely presenting himself as a medical doctor while peddling vague “healing” workshops. YouTube brain, from the perspective of the YouTuber as opposed to the viewer, is what happens when you are both creatively and financially subject to the whims of other people’s attention spans for years at a time, weighed down by neverending demand for more content for dwindling returns.Ĭhronic YouTube brain can land you in some bizarre circumstances. Another, less discussed one, however, is something I’ve come to call “YouTube brain.” Compare it to “Twitter brain,” in which spending too much time on Twitter results in someone becoming argumentative and perpetually outraged, or “Instagram brain,” (image-obsessed and overly materialistic), or “TikTok brain,” (unquestioningly devoted to the latest slang or trend before moving on to the next one). Howell enumerated these reasons and more, all of which are good reasons to quit a job you hate. They feel stuck between the kinds of content that makes them money and the content they actually want to produce. For years, digital creators have been trying to convey the ennui of this supposed dream job: they’re lonely, they’re burnt out, they’re built up then tossed aside by unfeeling algorithms and corporate bureaucracy.
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